# SEO

**URL:** https://intoguide.com/c/seo/27.md

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## [About the SEO category](https://intoguide.com/t/about-the-seo-category/134)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0

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## [5 Ways to Increase Your Website Authority and Earn Quality Backlinks](https://intoguide.com/t/5-ways-to-increase-your-website-authority-and-earn-quality-backlinks/1450)

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**Author:** [@Flyserp](https://intoguide.com/u/Flyserp)\
**Replies:** 0\
**Last updated:** [September 21, 2026, 12:33pm UTC](https://intoguide.com/t/5-ways-to-increase-your-website-authority-and-earn-quality-backlinks/1450 "2026-09-21T12:33:46Z")

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Building website authority takes time, but the right SEO strategy can make a significant difference. One of the most important parts of that strategy is earning quality backlinks from relevant and trustworthy websites…

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## [2026 Outlook for AEO & GEO: Forecasts and Strategies](https://intoguide.com/t/2026-outlook-for-aeo-geo-forecasts-and-strategies/444)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:24pm UTC](https://intoguide.com/t/2026-outlook-for-aeo-geo-forecasts-and-strategies/444 "2026-03-13T15:24:30Z")

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AI Search is Rewriting the Visibility Playbook for 2026 AI search is transforming how brands are discovered, and the traditional rules of SERP visibility no longer apply. Enterprise teams are asking: Where should …

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## [New AI Model Helps Google Ads Identify Fraudulent Advertisers](https://intoguide.com/t/new-ai-model-helps-google-ads-identify-fraudulent-advertisers/437)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:13pm UTC](https://intoguide.com/t/new-ai-model-helps-google-ads-identify-fraudulent-advertisers/437 "2026-03-13T15:13:19Z")

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Google Deploys ALF: A Next-Gen AI for Fraud Detection in Google Ads On December 31, 2025, Google published a research paper introducing ALF (Advertiser Large Foundation Model), a new AI system for detecting fraud in G…

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## [When Global Search Works for Engineering but Fails Business](https://intoguide.com/t/when-global-search-works-for-engineering-but-fails-business/434)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:11pm UTC](https://intoguide.com/t/when-global-search-works-for-engineering-but-fails-business/434 "2026-03-13T15:11:54Z")

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Geographic Leakage in Google’s AI Overviews: Why Local Pages Get Overlooked Google’s AI Overviews (AIO) represent a major shift in search architecture. Retrieval has moved from a localized ranking-and-serving model, w…

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## [Google’s Mueller Breaks Down the “Page Indexed Without Content” Issue](https://intoguide.com/t/google-s-mueller-breaks-down-the-page-indexed-without-content-issue/431)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:09pm UTC](https://intoguide.com/t/google-s-mueller-breaks-down-the-page-indexed-without-content-issue/431 "2026-03-13T15:09:23Z")

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Google’s John Mueller: “Page Indexed Without Content” Usually Means Server or CDN Blocking, Not JavaScript Google Search Advocate John Mueller clarified that the “Page Indexed without content” error in Search Console …

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## [2026 Guide: Local AEO Best Practices for Small Businesses](https://intoguide.com/t/2026-guide-local-aeo-best-practices-for-small-businesses/428)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:07pm UTC](https://intoguide.com/t/2026-guide-local-aeo-best-practices-for-small-businesses/428 "2026-03-13T15:07:54Z")

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Is Your Business Invisible to AI in 2026? In 2026, AI assistants will decide which local businesses get recommended—and which ones get overlooked. When a customer asks, “Who’s the best plumber near me?”—does your bus…

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## [Ask an SEO: Do AI Systems and LLMs See JavaScript-Rendered Content?](https://intoguide.com/t/ask-an-seo-do-ai-systems-and-llms-see-javascript-rendered-content/426)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 3:06pm UTC](https://intoguide.com/t/ask-an-seo-do-ai-systems-and-llms-see-javascript-rendered-content/426 "2026-03-13T15:06:35Z")

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Ask An SEO: Can AI Systems & LLMs Render JavaScript to Read ‘Hidden’ Content? For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively h…

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## [Year-Round SEO Maintenance: A Complete Checklist](https://intoguide.com/t/year-round-seo-maintenance-a-complete-checklist/417)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:43pm UTC](https://intoguide.com/t/year-round-seo-maintenance-a-complete-checklist/417 "2026-03-13T14:43:43Z")

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I’ll admit it—planning isn’t exactly the most thrilling topic. Yet, I recently wrote a book on planning, outlining a framework specifically for digital marketing. Across my two decades in the field, I’ve consistently…

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## [SEO Pulse: Core Update Boosts Niche Authority, Flags AIO Health Mistakes & AI Slop](https://intoguide.com/t/seo-pulse-core-update-boosts-niche-authority-flags-aio-health-mistakes-ai-slop/413)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:41pm UTC](https://intoguide.com/t/seo-pulse-core-update-boosts-niche-authority-flags-aio-health-mistakes-ai-slop/413 "2026-03-13T14:41:46Z")

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SEO Pulse: December Core Update Rewards Specialists, AI Overview Health Issues, and Executive Reframes This week’s highlights: Google’s December core update favors specialized sites over generalists, AI-generated heal…

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## [Enterprise SEO and AI: 5 Trends Shaping 2026](https://intoguide.com/t/enterprise-seo-and-ai-5-trends-shaping-2026/411)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:40pm UTC](https://intoguide.com/t/enterprise-seo-and-ai-5-trends-shaping-2026/411 "2026-03-13T14:40:11Z")

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Enterprise SEO is currently at the heart of major, transformative shifts in digital marketing. From coverage in the Wall Street Journal, Forbes, Associated Press, Business Insider, and Entrepreneur, it’s clear that SE…

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## [Balancing Your Budget: SEO vs. PPC](https://intoguide.com/t/balancing-your-budget-seo-vs-ppc/407)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:37pm UTC](https://intoguide.com/t/balancing-your-budget-seo-vs-ppc/407 "2026-03-13T14:37:52Z")

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How to Get the Perfect Budget Mix for SEO and PPC Dividing your budget between SEO and PPC can feel simple on paper, but in practice, it’s a balancing act. Both channels serve distinct purposes, have different timelin…

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## [Google Talks GEO, We Talk Garbage AI SERPs](https://intoguide.com/t/google-talks-geo-we-talk-garbage-ai-serps/402)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:31pm UTC](https://intoguide.com/t/google-talks-geo-we-talk-garbage-ai-serps/402 "2026-03-13T14:31:07Z")

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SEO in the Age of AI and Long-Form Search Google’s Danny Sullivan and John Mueller recently offered guidance on ranking in LLM-based search and chat via the Search Off The Record podcast. One widely circulated piece o…

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## [Search Marketing Faces an Insight Gap as Automation Takes Over](https://intoguide.com/t/search-marketing-faces-an-insight-gap-as-automation-takes-over/398)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:26pm UTC](https://intoguide.com/t/search-marketing-faces-an-insight-gap-as-automation-takes-over/398 "2026-03-13T14:26:38Z")

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Closing the Insights Gap in an Automated World Automation is now central to modern marketing. Leaders hear about it from their teams, from peers, or through their own exploration. Within search marketing, automation h…

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## [Branding: The Starting Point, Not the Strategy](https://intoguide.com/t/branding-the-starting-point-not-the-strategy/397)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:25pm UTC](https://intoguide.com/t/branding-the-starting-point-not-the-strategy/397 "2026-03-13T14:25:14Z")

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“Build a Brand” Isn’t Enough on Its Own Over the past year, “build a brand” has become a catch-all phrase in SEO. It’s offered as both diagnosis and cure: Traffic declining? Build a brand. AI language models not…

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## [SEO Has Evolved Beyond a Single Discipline](https://intoguide.com/t/seo-has-evolved-beyond-a-single-discipline/394)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:23pm UTC](https://intoguide.com/t/seo-has-evolved-beyond-a-single-discipline/394 "2026-03-13T14:23:03Z")

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Most people have a favorite coffee mug—you grab it automatically. It fits perfectly in your hand, does its job, and feels effortless. For a long time, SEO felt the same way: a single, well-defined craft, easy to expla…

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## [Survey Finds Publishers Expect Search Traffic to Decline by 40%+](https://intoguide.com/t/survey-finds-publishers-expect-search-traffic-to-decline-by-40/391)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:20pm UTC](https://intoguide.com/t/survey-finds-publishers-expect-search-traffic-to-decline-by-40/391 "2026-03-13T14:20:38Z")

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A recent survey by the Reuters Institute for the Study of Journalism finds that publishers anticipate search traffic could drop by more than 40% within the next three years as AI-powered answer engines grow in influen…

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## [SEO Pulse: UCP Controversy, Gemini in Google Trends, Health AI Worries](https://intoguide.com/t/seo-pulse-ucp-controversy-gemini-in-google-trends-health-ai-worries/389)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:19pm UTC](https://intoguide.com/t/seo-pulse-ucp-controversy-gemini-in-google-trends-health-ai-worries/389 "2026-03-13T14:19:28Z")

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1. Universal Commerce Protocol (UCP) & Agent Checkout What Happened: Google unveiled the Universal Commerce Protocol as an open standard for AI agents to complete shopping tasks across merchants. It’s infrastructure …

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## [Google’s Mueller Warns: Free Subdomains Make SEO More Challenging](https://intoguide.com/t/google-s-mueller-warns-free-subdomains-make-seo-more-challenging/386)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:17pm UTC](https://intoguide.com/t/google-s-mueller-warns-free-subdomains-make-seo-more-challenging/386 "2026-03-13T14:17:20Z")

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Google’s John Mueller: Free Subdomains Can Harm SEO John Mueller, Google’s Search Advocate, recently cautioned publishers that using free subdomain hosting services can create SEO challenges—even if the content itself…

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## [WordPress AI Team Leader Explains How AI Agents Handle SEO](https://intoguide.com/t/wordpress-ai-team-leader-explains-how-ai-agents-handle-seo/383)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:15pm UTC](https://intoguide.com/t/wordpress-ai-team-leader-explains-how-ai-agents-handle-seo/383 "2026-03-13T14:15:23Z")

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James LePage on SEO for AI Agents: Insights from the WordPress AI Team James LePage, Director of Engineering AI at Automattic and co-lead of the WordPress AI Team, shared his perspective on how publishers should appr…

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## [Agentic AI and the Risk of Flattening Brand Differentiators](https://intoguide.com/t/agentic-ai-and-the-risk-of-flattening-brand-differentiators/382)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:13pm UTC](https://intoguide.com/t/agentic-ai-and-the-risk-of-flattening-brand-differentiators/382 "2026-03-13T14:13:29Z")

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Why Agentic AI Could Flatten Brand Differentiators — And What Publishers Can Do About It James LePage, Director of AI Engineering and co-lead of the WordPress AI Team, outlined a vision for the Agentic AI Web in which…

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## [Inside Perplexity AI: Understanding How AI Search Operates](https://intoguide.com/t/inside-perplexity-ai-understanding-how-ai-search-operates/379)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:10pm UTC](https://intoguide.com/t/inside-perplexity-ai-understanding-how-ai-search-operates/379 "2026-03-13T14:10:47Z")

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Perplexity AI Interview: What SEOs Need to Know About AI Search I recently spoke with Jesse Dwyer of Perplexity about AI search and SEO, focusing on what publishers and SEOs should prioritize to optimize for AI-driven…

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## [OpenAI Search Crawler Reaches 55% Coverage Across Sites – Hostinger Report](https://intoguide.com/t/openai-search-crawler-reaches-55-coverage-across-sites-hostinger-report/377)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:09pm UTC](https://intoguide.com/t/openai-search-crawler-reaches-55-coverage-across-sites-hostinger-report/377 "2026-03-13T14:09:13Z")

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Hostinger Analysis: Divergent AI Crawler Behavior Across the Web Hostinger recently conducted an extensive analysis of 66 billion bot requests across more than 5 million websites, revealing two distinct trends in AI c…

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## [Understanding Google Discover: The Algorithms Behind Personalized Recommendations](https://intoguide.com/t/understanding-google-discover-the-algorithms-behind-personalized-recommendations/375)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 2:07pm UTC](https://intoguide.com/t/understanding-google-discover-the-algorithms-behind-personalized-recommendations/375 "2026-03-13T14:07:49Z")

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Understanding Google Discover Through Recommender Systems Google Discover remains an enigma for many publishers and search marketing professionals. Despite official guidance from Google regarding its functionality and…

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## [Driving Growth Through Web Governance: Building a Center of Excellence That Delivers](https://intoguide.com/t/driving-growth-through-web-governance-building-a-center-of-excellence-that-delivers/373)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:32pm UTC](https://intoguide.com/t/driving-growth-through-web-governance-building-a-center-of-excellence-that-delivers/373 "2026-03-13T13:32:44Z")

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Governance: The Critical Lever in Digital Transformation In every digital transformation I have consulted on, from global banking institutions to manufacturing conglomerates, the primary failure point is rarely strate…

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## [Understanding SEO, GEO, and AEO: A Quick Guide](https://intoguide.com/t/understanding-seo-geo-and-aeo-a-quick-guide/372)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:30pm UTC](https://intoguide.com/t/understanding-seo-geo-and-aeo-a-quick-guide/372 "2026-03-13T13:30:46Z")

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The Debate Around AEO and GEO The discussion surrounding AEO (Agentic Engine Optimization) and GEO (Generative Engine Optimization) centers on whether these concepts constitute a distinct discipline, a subset of SEO, …

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## [More Sites Blocking LLM Crawling — Could That Backfire on GEO?](https://intoguide.com/t/more-sites-blocking-llm-crawling-could-that-backfire-on-geo/371)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:28pm UTC](https://intoguide.com/t/more-sites-blocking-llm-crawling-could-that-backfire-on-geo/371 "2026-03-13T13:28:52Z")

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Hostinger Analysis Shows Divergence Between AI Training and Assistant Crawlers Hostinger recently released an analysis indicating that while businesses are increasingly blocking AI systems used to train large language…

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## [Universal Commerce Protocol (UCP): Shopify Reveals More Details](https://intoguide.com/t/universal-commerce-protocol-ucp-shopify-reveals-more-details/370)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:26pm UTC](https://intoguide.com/t/universal-commerce-protocol-ucp-shopify-reveals-more-details/370 "2026-03-13T13:26:58Z")

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Shopify’s Universal Commerce Protocol (UCP): How Agentic AI Shopping Changes the Game Harley Finkelstein, President of Shopify, recently explained their open-source Universal Commerce Protocol (UCP), co-developed with…

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## [Five Ways to Increase Your Authority and Gain Links](https://intoguide.com/t/five-ways-to-increase-your-authority-and-gain-links/369)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:24pm UTC](https://intoguide.com/t/five-ways-to-increase-your-authority-and-gain-links/369 "2026-03-13T13:24:36Z")

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Establishing Authoritativeness and Trustworthiness for Link Building The following outlines five strategies that any organization can implement to establish credibility and trustworthiness. When communicated effective…

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## [How to Win in AEO and GEO: Microsoft’s Guide](https://intoguide.com/t/how-to-win-in-aeo-and-geo-microsoft-s-guide/368)

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**Author:** [@wasabi](https://intoguide.com/u/wasabi)\
**Replies:** 0\
**Last updated:** [March 13, 2026, 1:22pm UTC](https://intoguide.com/t/how-to-win-in-aeo-and-geo-microsoft-s-guide/368 "2026-03-13T13:22:19Z")

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Microsoft Publishes Comprehensive Guide on Optimizing for AI Search and Chat Microsoft has released a sixteen-page guide detailing strategies for optimizing content for AI-driven search and chat experiences. While ma…

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