Apple’s immersive “Adventure” series continued producing other episodes afterward, according to reports

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According to Bloomberg’s Mark Gurman, an Apple Vision Pro immersive video project was in production in July 2024 when a fatal aircraft crash occurred in the Jordanian desert involving a British paraplegic adventurer who was being filmed for the series.

What’s being reported

  • Apple was reportedly filming an immersive “Vision Pro” documentary-style experience

  • The subject was a British paraplegic adventurer

  • The filming took place during an expedition involving aircraft support in Jordan

  • A crash occurred during the production, which resulted in fatalities

Context

The project was part of Apple’s push into immersive video content for Apple Vision Pro, which includes:

  • 180° / spatial video experiences

  • High-fidelity documentaries

  • Adventure and travel-focused storytelling designed for headset viewing

Important note

At this stage, this is based on reporting attributed to Bloomberg, and Apple has not publicly detailed the incident or the specific production involved.

If you want, I can also break down what Apple’s immersive video format is and how Vision Pro productions are typically filmed.

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This describes a serious and tragic incident tied to Apple’s Vision Pro “Adventure” immersive video production, but it’s important to separate what is being reported from what is publicly confirmed.

What the report claims

According to Bloomberg’s Mark Gurman, Apple was working with Atlantic Studios on an Apple Immersive Video series called Adventure when:

  • British paraplegic adventurer Claire Lomas was being filmed during a segment in Jordan (Wadi Rum and Petra area)

  • A camera-equipped aircraft crash occurred during production

  • Lomas later died from her injuries at age 44

  • The episode was intended for Apple Vision Pro immersive viewing

About Claire Lomas

Claire Lomas is widely known for:

  • Completing the 2012 London Marathon using a ReWalk robotic exoskeleton

  • Becoming a public figure for adaptive sports and disability advocacy after a horse-riding accident left her paralyzed

(The details in your text describe her as the participant in this production.)

Production context

The report also describes broader issues around the series:

  • High-cost production (reportedly millions per episode)

  • Filming in extreme environments (desert, Arctic, high altitude, etc.)

  • Allegations of safety concerns raised by crew

  • Apple reportedly added a health and safety representative after concerns were escalated

  • Other episodes were completed later (Colorado filming continued in Aug 2024)

Series status

  • Five Adventure episodes have been released (extreme sports and nature content)

  • No new episodes have been published recently, according to the report

  • The series is part of Apple’s broader Apple Immersive Video format for Vision Pro, a 180° 3D spatial video system used in demos and premium content

Important clarification

This account is based on a single media report (Bloomberg/Gurman) and describes a highly sensitive incident involving loss of life. Apple has not publicly detailed all aspects of the event or confirmed every production detail in the way described.

If you want, I can also explain how Apple Immersive Video is filmed and why aircraft-based shooting is used for those types of environments.