Photos circulating on Chinese social media show an Honor-branded advertising truck parked directly outside the Apple Canton Road store in Hong Kong, promoting the company’s new Honor 600 series smartphone.
The unusual placement of the promotional vehicle has drawn attention online because it positions a competing Android brand’s marketing directly in front of one of Apple’s flagship retail locations. The images appear to show the truck displaying large advertisements for the Honor 600 series, targeting high foot-traffic areas near the store.
While such promotional tactics are not unheard of in major shopping districts, the proximity to a prominent Apple Store has made the situation especially notable and widely shared on social platforms.
The incident highlights the intense competition in Hong Kong’s smartphone market, where global brands like Apple and Honor frequently compete for visibility in densely packed retail areas.
Photos circulating online show an Honor-branded promotional truck parked outside the Apple Canton Road store in Hong Kong, advertising the company’s new Honor 600 series smartphone in a highly attention-grabbing campaign.
The truck features the slogan “It’s our HONOR” alongside the phrase “orange to orange”, which appears to be a play on the idiom “apples to apples,” suggesting a direct comparison between devices. The branding is paired with an image of the Honor smartphone in a bright orange finish, which some observers have noted bears a resemblance to Apple’s recent “Cosmic Orange” color option on the iPhone 17 Pro.
The placement of the advertisement directly in front of an Apple retail store has drawn additional attention online, with many viewing it as a deliberate marketing stunt aimed at maximizing visibility in a high-traffic, premium retail location.
Honor, which was spun off from Huawei in 2020 and later acquired by another entity to operate independently, has been expanding aggressively in global smartphone markets. Campaigns like this reflect the brand’s efforts to increase visibility and position itself more directly against Apple in premium smartphone segments.
While the stunt has generated online discussion, Apple is unlikely to respond publicly, as companies typically avoid amplifying competitor marketing tactics of this kind.