Apple’s long-rumored foldable iPhone is still on track for a possible September unveiling, and new reporting from Bloomberg’s Mark Gurman sheds light on just how expensive it may be.
Foldable iPhone pricing (rumored)
According to Gurman, the device is expected to land in a premium price tier:
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Starting price: around $2,000 -
Higher configurations: potentially $2,300+
This would make it:
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The most expensive iPhone Apple has ever released
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Positioned firmly in the ultra-premium foldable category (well above standard Pro models)
Expected positioning
The foldable iPhone is rumored to:
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Launch alongside the iPhone 18 Pro lineup in September
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Possibly ship in limited quantities at first
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Sit above Pro and Pro Max models as a new “top-tier” category
Why the price is so high
Reports suggest the cost is driven by:
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Complex foldable OLED display technology
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Advanced hinge and durability engineering
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Ultra-thin internal design constraints
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Early production limitations and low initial yield
What to keep in mind
While multiple sources (including Gurman) point to a September announcement window, there are still uncertainties:
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Some reports suggest delays into later months or phased availability
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Early production is expected to be tight and expensive
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Final pricing could shift depending on configuration and region
Bottom line
If the current rumors are accurate, Apple’s foldable iPhone would not just be a new form factor—it would also be a major jump in pricing strategy, pushing the iPhone into a new ultra-premium tier above even Pro Max models.
If you want, I can break down how it compares directly to Samsung’s foldables or what Apple is supposedly doing differently with the hinge and display.
Here’s a clean breakdown of what Gurman’s latest report and related rumors are suggesting about Apple’s foldable iPhone:
Price expectations
Bloomberg’s Mark Gurman says the foldable iPhone will “cross the $2,000 threshold” in the U.S., but it’s still unclear how that breaks down:
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Possible starting price: around $1,999–$2,000 -
Higher storage models could go much higher
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Estimated top-end (2TB): up to ~$2,799
For context:
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Apple’s current most expensive phone is the iPhone 17 Pro Max, priced at $1,999 (2TB configuration)
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The foldable would surpass that, becoming Apple’s most expensive iPhone ever
Design (as currently rumored)
The foldable iPhone is expected to:
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Open like a book-style device
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Have a 7.7-inch inner display
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Include a 5.3-inch outer display
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Use a Touch ID power button instead of Face ID
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Feature two rear cameras + one front camera
It’s also still unclear whether Apple will fully eliminate the display crease:
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Early rumors: “virtually crease-free”
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Later reports: crease reduced, but not fully removed
Naming possibility
There’s growing speculation that Apple may brand it as:
- “iPhone Ultra”
This would align with Apple’s existing “Ultra” branding across:
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Apple Watch Ultra
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Ultra chips (M-series)
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CarPlay Ultra
What makes it so expensive
The pricing reflects several factors:
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Complex foldable OLED display system
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Advanced hinge engineering
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Dual-display hardware design
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Early-generation production costs
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Premium positioning above Pro Max tier
Bottom line
If current rumors hold, Apple’s foldable iPhone won’t just be another model—it would:
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Create a new ultra-premium category above Pro Max
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Potentially approach $2,800 at the high end
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Represent Apple’s most expensive mainstream iPhone launch ever
If you want, I can compare it directly to Samsung’s Galaxy Fold lineup so you can see whether Apple’s pricing actually matches the competition or sits in a completely different tier.