# Whoever Sells More Copies Pays for the Other’s Therapy”: Peak Originated from a Bet Between Content Warning and Another Crab’s Treasure Leads, as the Friendslop Collab Surprisingly Outsold Both Games Combined

**URL:** <https://intoguide.com/t/whoever-sells-more-copies-pays-for-the-other-s-therapy-peak-originated-from-a-bet-between-content-warning-and-another-crab-s-treasure-leads-as-the-friendslop-collab-surprisingly-outsold-both-games-combined/287>\
**Category:** Games\
**Created:** [March 13, 2026, 11:08am UTC](https://intoguide.com/t/whoever-sells-more-copies-pays-for-the-other-s-therapy-peak-originated-from-a-bet-between-content-warning-and-another-crab-s-treasure-leads-as-the-friendslop-collab-surprisingly-outsold-both-games-combined/287 "2026-03-13T11:08:58Z")\
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**Author:** ![wasabi](https://yyz1.discourse-cdn.com/flex003/user_avatar/intoguide.com/wasabi/32/646_2.png) [@wasabi](https://intoguide.com/u/wasabi)\
**Post date:** [March 13, 2026, 11:08am UTC](https://intoguide.com/t/whoever-sells-more-copies-pays-for-the-other-s-therapy-peak-originated-from-a-bet-between-content-warning-and-another-crab-s-treasure-leads-as-the-friendslop-collab-surprisingly-outsold-both-games-combined/287/1 "2026-03-13T11:08:58Z")

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![image](https://canada1.discourse-cdn.com/flex003/uploads/intoguide1/original/1X/0786c0f3c95f4f9c065efccfb5ed8153af448d7b.jpeg)This story about **Peak** is a fantastic example of indie game serendipity and rivalry turning into collaboration. Key points:

- **Jealousy turned productive** : Nick Kaman of Another Crab’s Treasure was envious of Wilhelm Nylund’s team at Landfall, who created **Content Warning** in just six weeks. That envy sparked the infamous “bet” to see which game would sell more.

- **Therapy as collateral** : The bet stipulated that the loser would pay for therapy. As it turned out, **Content Warning outsold Another Crab’s Treasure** , so Kaman ended up in therapy—but he found it illuminating and beneficial.

- **Collaboration magic** : Rather than letting rivalry fester, Kaman and Nylund teamed up after the bet. Their collaboration produced **Peak** , a co-op climbing game that leveraged both studios’ strengths.

- **Commercial success** : Peak went on to **sell over 10 million copies by August 2025** , surpassing the combined sales of both Another Crab’s Treasure and Content Warning. It shows how indie developers can turn competition into massive creative and financial success.

- **Lesson learned** : Sometimes, a little jealousy, a bet, and honest self-reflection (plus therapy!) can lead to your best work—and a lot of fun for players.

If you want, I can give a **breakdown of why Peak’s co-op design was so effective** in turning it into a viral indie hit.