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EA’s “Worst Company in America” moment: Moore highlights that EA earned the dubious title in 2012 and 2013, largely over fan backlash to Mass Effect 3’s ending. He frames it with humor, pointing out that compared to real-world disasters—like BP’s oil spill or the 2008 financial crisis—gamers’ wrath over a game ending is, in his words, “small potatoes.”
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Engaging the community: Instead of hiding, Moore jumped onto Twitter to engage directly with upset fans, trying to humanize EA’s image. He acknowledges the “baggage” that comes with interacting with the gaming community but sees it as necessary to repair relations.
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Legacy of backlash: Even if he misremembered Commander Shepard’s exact title, Moore’s anecdote illustrates a bigger point: game fans are deeply passionate, and public opinion—especially in polls or online forums—can shape a company’s reputation in lasting ways.
It’s a funny yet telling reminder that in gaming, emotional investment can outweigh real-world logic, and even executives like Moore have to navigate the fallout.
If you want, I can break down the Mass Effect 3 controversy and why it made EA so infamous in a way that connects it to Moore’s story.