3 AI Search Updates Marketers Must Plan for in Q2

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AI Search Is Changing How People Find, Click, and Convert – Build Your Q2 Plan

The way people discover your content, interact with it, and ultimately convert has shifted dramatically in Q1. AI-powered search has moved beyond being a visibility issue—it’s now a measurement and budget challenge, and many marketing teams are still catching up.

To help marketers navigate this new landscape, we created SEJ Live, a free, half-day virtual event on March 11 from 12–3pm ET, designed to give you actionable insights and a concrete plan for Q2.

What We’re Covering

The event features three sessions, each focused on a critical perspective of AI search:

  1. AI Search Trends & Visibility Changes
    Join me alongside Loren Baker and Shelley Walsh as we break down Q1’s AI search shifts. I’ll be reviewing the latest news and data, Loren will tackle the business and revenue implications, and Shelley will translate what this means for content strategy.

    Example insight: In just a few weeks, three platforms started running ads directly inside AI answers. This shift impacts how your content is seen, where your ad dollars go, and how you report performance—questions every marketer needs to answer heading into Q2.

  2. KPIs & Measurement in AI Search
    Led by Emily Popson, VP of Marketing at CallRail, this session explores why traditional search metrics no longer capture the full picture of AI-driven visibility. Emily will walk through new KPIs and measurement strategies that marketing teams can implement immediately to track performance effectively.

  3. Strategic Implications of AI Answer Engines
    Nikhil Lai, Principal Analyst at Forrester, will close the event with research on how AI answer engines are reshaping the strategic marketing landscape. He’ll outline what different teams—SEO, content, paid, and analytics—need to do to thrive in the AI-first world of search.

Bring Your Questions

All sessions include live Q&A, and there’s an AMA planned for questions we can’t get to during the event. This is a great opportunity to align your team and clients on how to adjust budgets, content strategies, and measurement approaches to the rapidly evolving AI search landscape.

Don’t miss this opportunity to build a Q2 plan that keeps your brand visible, measurable, and competitive in AI-driven search.