Google SERPs 2026: New Features, Key Changes & Strategies to Boost Organic Traffic

Google SERPs in 2026: Features, Changes & How to Boost Organic Traffic

Google’s search results are evolving faster than most SEO strategies can keep up. Between AI Mode, expanding AI Overviews, and new SERP layouts, the rules for organic visibility are shifting.

  • Which keywords are still worth targeting?

  • Which SERP features actually drive clicks in 2026?

  • How does AI Mode change user behavior on SERPs?


Get a Data-Backed View of 2026 SERPs

In this on-demand webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, leverages STAT’s daily SERP dataset to reveal what truly matters for organic traffic in 2026.

You’ll learn:

  • SERP features with the highest click potential

  • How AI Mode features are appearing today

  • Top keyword and topic opportunities for 2026

Watch the webinar on-demand to stay ahead of the biggest shifts shaping search strategy this year.

[View Slides] | [Watch Full Webinar]