According to Bloomberg’s Mark Gurman, Apple is planning to expand its lineup again in early next year with two additional models:
What’s coming
1. Updated iPhone Air
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A refreshed version of the newer “Air” model
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Expected to continue Apple’s push toward ultra-thin, lightweight design
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Likely to refine the concept introduced with the first Air (which traded some features for slimness)
2. New iPhone 18e
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A lower-cost entry in the iPhone 18 lineup
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Positioned as a successor to Apple’s more affordable models (like SE or “e”-style devices)
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Designed to broaden Apple’s reach in more price-sensitive segments
Bigger strategy behind this
If this roadmap holds, Apple’s lineup is becoming more segmented than ever:
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Ultra-premium: Foldable / “Ultra” iPhone
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High-end: Pro & Pro Max
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Mid-tier: Air
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Entry-level: “e” models
This mirrors what Apple has done with:
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Mac lineup (Air vs Pro vs Ultra chips)
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iPad lineup (standard vs Air vs Pro)
Timing
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Expected launch window: early 2027 (likely spring)
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This follows Apple’s newer pattern of:
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Major flagships in fall
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Secondary or lower-cost models in spring
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What to watch
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Whether the Air line becomes a long-term replacement for “Plus” models
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How aggressive Apple gets with pricing on the “e” model
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Whether features from Pro models trickle down faster into Air
If you want, I can map out Apple’s full expected iPhone lineup for the next 12–18 months so you can see how all these models fit together.
Apple’s rumored split iPhone launch strategy
Apple is increasingly moving away from a single annual launch toward two release windows per year:
Fall 2026 (flagship tier)
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iPhone 18 Pro
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iPhone 18 Pro Max
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iPhone Ultra (foldable model)
Focus: cutting-edge features, premium pricing
Spring 2027 (mainstream + experimental tier)
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iPhone 18
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iPhone 18e (budget option)
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iPhone Air 2 (thin/light model)
Likely announcement window: March or April 2027
What’s notable about this shift
This is a big structural change:
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The standard iPhone (iPhone 18) is no longer launching with Pro models
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Apple is separating:
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Premium innovation (fall)
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Mass-market + experimental designs (spring)
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This gives Apple:
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More marketing cycles per year
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Better supply chain distribution
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Flexibility to test new form factors (like Air)
Expected specs direction (early rumors)
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iPhone 18 & iPhone 18e
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Likely A20 chip
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Minimal upgrades beyond performance
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iPhone Air 2
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A20 chip
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Second rear camera (upgrade from single lens)
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Larger battery
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Vapor chamber cooling (from Pro models)
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The Air experiment
Even though the current iPhone Air reportedly hasn’t sold strongly:
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Apple is still planning Air 2
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There are even early rumors of a future Air 3
That suggests Apple is:
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Committed to the ultra-thin category
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Willing to iterate despite weak first-gen demand (similar to past Apple strategies)
Big picture
If this roadmap holds, Apple’s iPhone lineup becomes:
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Ultra / Foldable: bleeding-edge, ultra-expensive
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Pro models: high-end flagships (fall)
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Standard model: delayed to spring
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Air: design-focused experimental tier
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“e” model: entry-level option
This is the most segmented and staggered iPhone strategy Apple has ever attempted.
