He draws on the early 2000s Flash era, highlighting the paths of developers Edmund McMillen and Tyler Glaiel, noting how McMillen’s 2008 Flash game Meat Boy eventually led to the mainstream hit Super Meat Boy, and how Glaiel started making games at age 12. Zukowski emphasizes that this “lots of swings at bat” approach—rapid iteration, small projects, and continuous learning—is essential before creating complex, polished indie titles like Mewgenics or The Binding of Isaac.
Chris Zukowski, director of How To Market A Game, encourages indie developers to start small and build experience with “friendslop” or low-stakes games before tackling bigger projects like Mewgenics.